Have you ever driven by a place for years and years but never gone inside? Then, you end up kicking yourself when you finally do because you literally love everything? That has been my exact experience with Lemons and Lace. This adorable boutique is located in Front Range Village, right next to DSW, and I’m in that area all the time. So, I’m really not sure why it took me so long to check it out.
For whatever reason, it wasn’t until November of 2019 that I actually went inside. A friend of mine convinced me to sign up for a cake decorating class that was hosted at Lemons and Lace, and I immediately knew when I walked in that I had been missing out. I found about eight pieces that night that I couldn’t leave without and have probably been in at least once a month since then.
I officially met Jordan Cannon, Lemons and Lace owner and Fort Collins native, the night of the cake decorating class, and it has been a joy to get to know her ever since. She is one of the nicest and most authentic people you will come across. Aside from having similar tastes in style, we both enjoy working out and long distance running.
I knew pretty quickly that when I launched this blog, her business would be one of the first I would feature. I can always feel good about supporting people and businesses that I really believe in, and Jordan is one of those people. So, I sat down with her to get all the details on Lemons and Lace and to learn more about what owning a boutique is like.
First and foremost, what can you find at Lemons and Lace?
Lemons and Lace carries contemporary women’s clothing, shoes, and accessories. Jordan curates a collection of clothing for her shop that makes sense for today’s buyers and their evolving needs. She stocks a range of looks from casual to dressy to cover just about anything you might find yourself looking for.
She always has quality wardrobe staples on hand that will last years and endure wear after wear. These simple pieces are especially great for your day-in and day-out looks. They can be combined to create a million different outfits. Z Supply is one brand she offers that is known for its effortlessly chic, yet simple and casual feel. It is THE ultimate basic brand. I’m in love with every Z Supply piece I’ve ever purchased, and I always keep my eye out for her new arrivals.
Jordan also carries fun statement pieces at an affordable price to liven up your basics and keep your style updated. This allows you to stay within the trends without having to invest too much. Because, let’s be honest, these types of things go in and out so fast. Band of Gypsies is a great brand that Jordan stocks for statement pieces. They specialize in bohemian style women’s clothing and always have cute print options.
Lemons and Lace also offers sophisticated looks that are great for working women trying to keep their professional style on point. BB Dakota is one brand that she carries that offers a range of styles including some great professional pieces.
Jordan prides herself in carrying a large denim selection. A couple of my favorite brands are Good American and Unpublished. The versatility in these lines is awesome and she carries so many different styles (like high rise, skinny, boyfriend, and distressed to name a few) and types of denim.
My personal favorite is her great selection of athleisure and loungewear for comfortable home days or running quick errands. I think everyone knows at this point that matching loungewear sets are my jam, and my favorite place to buy them is Lemons and Lace. Beyond Yoga is one of the most comfortable athleisure brands on the market, and Jordan carries several style options each season from them.
On top of clothing, she also has quick and easy gift ideas. She sells small home decor pieces like candles, throw blankets and dish towels. And, of course, she has amazing accessories and shoes.
I asked Jordan what her favorite accessories are and she said, “some of my favorite accessories are definitely hats. I love how this simple piece can transform an entire look. I am also a big fan of dainty jewelry to stack and layer with. Silk scarves are also a go-to as there are so many ways to wear them. You can easily accessorize a plain white tee, distressed denim, and white sneakers by adding a pop of color around your neck with a silk scarf. It instantly elevates your look. You can also just add one around your wrist, handbag, in your hair, etc.”
In order to keep everything fresh in the store, Jordan orders new merchandise weekly. Typically, she only buys six pieces of each style for clothing orders, so she can guarantee special and unique looks for everyone. You can feel confident that if you purchase a piece from Lemons and Lace, not everyone you know is going to have it.
What age groups would you say Lemons and Lace caters to?
Jordan says the Lemons and Lace clientele ranges from high school students all the way to women in their seventies. She told me she strives to be a one-stop-shop for women of all ages. She “loves that Lemons and Lace can be a place for mother and daughter duos. They can both find pieces they love. When buying, I specifically try to find ageless items. My mother, sister, aunt and grandmother all shop at the store. This is the type of family dynamic I aim to achieve.”
Personally, I absolutely feel like this comes through in her merchandise. Jordan carries a wide range of styles and sizes that can work for nearly any woman despite age. There are pieces in her shop that work perfectly for younger women and college students who go out and have a good time on the weekends. She also has pieces that work for stay-at-home moms who need more casual and comfortable options as well as looks for the professional women looking to spruce up their work looks.
What was opening your boutique like?
Jordan opened Lemons and Lace in the Fall of 2016, after the stars aligned for her that summer. She always knew that opening, owning, and operating her own boutique was her long term dream, and finally, after fourteen years in the retail industry, the perfect opportunity presented itself.
As a graduate of the Department of Design and Merchandising at CSU, Jordan is especially qualified to own a clothing boutique. She has an excellent foundation and an experienced eye when it comes to buying merchandise. She is able to trust herself when choosing new items and has a clear vision for the styling of the boutique. Impressively, Jordan navigated all of the “back of house” operations on her own. She says they were completely learn as you go. She tackled the entire financial side of the business herself, including the state licensing laws, taxes, and payroll. She credits her family of entrepreneurs for the assistance she needed to build her thriving business.
She also got the idea for the name, Lemons and Lace, from her family. Jordan, her sister, her mom, and grandmother all love lemons. They love lemon candies, lemon birthday cake, lemon decor, and even lemons cut in half with salt! So, she used this adorable family quirk as the catalyst for the boutique’s name. She paired lemon with lace to bring in a delicate and feminine touch.
What’s your favorite part about owning a boutique?
Being a Fort Collins native, Jordan enjoys connecting with the community the most. She says her strong and loyal local customer base is the key factor to being in business in Fort Collins, and the relationships that she has formed are her favorite part of Lemons and Lace.
She loves working with people. You can easily see her light up when a new customer walks in, and she is able to help them find something they love. She says, “there isn’t anything better than having a client come in who is maybe a little overwhelmed, or doesn’t love trying on clothes, and I am able to help them feel confident, beautiful, and excited through clothing. Sometimes, women come in stressed. Whether they are searching for the perfect date-night look or a casual wardrobe update, I enjoy the challenge. The expression on their face when they look in the mirror after finding an outfit that makes them feel fabulous is everything to me.”
What else do you offer that people might not know about?
Personal Styling! Jordan says, “personal styling is another fun aspect of the business that allows me to connect with people on a deeper level.” She offers closet refreshes. With this type of service, Jordan goes directly to the clients home and evaluates the contents of their closet. She helps decide what pieces are old and outdated and which pieces should be kept. She aids in outfit creation based on which looks the client is keeping and is able to make suggestions on what might pair well from her store. She also recommends any “must-have” necessities that may be missing.
What is on your absolute, must have, closet staple list?
- Classic pair of blue denim
- Boyfriend/Mom jeans
- Basic tees (white, black, and grey)
- Black leather jacket
- Little black dress
- A few graphic tees
- Flat brim hat
- Ankle booties
- White sneakers
- Denim jacket
So, ultimately, the question is, why Lemons and Lace?
Whether it be for a seasonal wardrobe update, a quick new dinner look, or a complete style overhaul, Lemons and Lace is the place in Fort Collins to check out. The boutique is locally owned and operated, the price point is excellent, and the looks are always fresh and new. Jordan typically stocks a size run between XS and XL to cater to as many body types as possible and consciously picks pieces with different bodies in mind. She carries home decor pieces, adorable accessories and even baby items that all work well for a gift if you’re in a pinch. There really isn’t a reason why you shouldn’t check out Lemons and Lace!
I hope you enjoyed this feature on Lemons and Lace Boutique. Please comment below with any thoughts you have. Will you check out Lemons and Lace? Is it already on your radar? Let me know!